[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-cloudflares-new-crawler-rules-shift-power-zh":3,"article-related-cloudflares-new-crawler-rules-shift-power-zh":32,"series-industry-ccec43ca-246c-4267-9deb-e0d087f12bc1":77},{"id":4,"slug":5,"title":6,"content":7,"summary":8,"source":9,"source_url":10,"author":11,"image_url":12,"cover_image":12,"category":13,"language":14,"translated_content":11,"related_article_id":15,"keywords":16,"key_takeaways":24,"views":28,"created_at":29,"published_at":30,"topic_cluster_id":31},"ccec43ca-246c-4267-9deb-e0d087f12bc1","cloudflares-new-crawler-rules-shift-power-zh","Cloudflare 新爬蟲規則把控制權交回出版商","\u003Cp data-speakable=\"summary\">\u003Ca href=\"\u002Ftag\u002Fcloudflare\">Cloudflare\u003C\u002Fa> 正在改變爬蟲預設值，讓出版商更容易阻擋 AI 訓練與\u003Ca href=\"\u002Fnews\u002Fpersistent-state-ai-agents-attack-surface-zh\">代理\u003C\u002Fa>使用。\u003C\u002Fp>\u003Cp>這份更新不是單純的封鎖名單，而是把出版商的控制權往前推了一步。看完下面 5 項，你可以判斷自己的網站要不要維持預設、提早調整設定，或直接採用新的付費授權模式。\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>項目\u003C\u002Fth>\u003Cth>規格 A\u003C\u002Fth>\u003Cth>規格 B\u003C\u002Fth>\u003Cth>規格 C\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>預設爬蟲政策\u003C\u002Ftd>\u003Ctd>搜尋可用\u003C\u002Ftd>\u003Ctd>訓練與代理使用預設封鎖\u003C\u002Ftd>\u003Ctd>2026\u002F9\u002F15 起生效\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>免費帳號\u003C\u002Ftd>\u003Ctd>沿用相同預設\u003C\u002Ftd>\u003Ctd>可在期限前退出\u003C\u002Ftd>\u003Ctd>同樣受新規影響\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>Pay Per Use\u003C\u002Ftd>\u003Ctd>出版商可收費\u003C\u002Ftd>\u003Ctd>內容出現在聊天回答時計費\u003C\u002Ftd>\u003Ctd>取代 Pay Per Crawl\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>混合用途爬蟲\u003C\u002Ftd>\u003Ctd>若用途不清楚可被擋\u003C\u002Ftd>\u003Ctd>特別針對含廣告頁面\u003C\u002Ftd>\u003Ctd>要求站方可選擇\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Ch2>1. 預設先擋住混合用途爬蟲\u003C\u002Fh2>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.cloudflare.com\u002F\">Cloudflare\u003C\u002Fa> 這次的核心改動，是把原本可選的控制改成更防守型的預設。它鎖定的是那種一邊做搜尋索引，一邊又把內容拿去做 AI 訓練或代理行為的爬蟲。\u003C\u002Fp>\n\u003Cfigure class=\"my-6\">\u003Cimg src=\"https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1783069375737-5ecj.png\" alt=\"Cloudflare 新爬蟲規則把控制權交回出版商\" class=\"rounded-xl w-full\" loading=\"lazy\" \u002F>\u003C\u002Ffigure>\n\u003Cp>對出版商來說，最直接的差別是：搜尋仍可保留，但在有廣告的頁面上，訓練與代理使用會先被擋下來。這讓站方不用先逐一處理每個爬蟲，再決定要不要放行。\u003C\u002Fp>\u003Cul>\u003Cli>搜尋索引仍可允許\u003C\u002Fli>\u003Cli>AI 訓練預設封鎖\u003C\u002Fli>\u003Cli>代理使用預設封鎖\u003C\u002Fli>\u003Cli>用途不清楚的混合爬蟲可直接阻擋\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>2. 2026 年 9 月 15 日是切換點\u003C\u002Fh2>\u003Cp>這次不是模糊的「未來某天」；Cloudflare 已經給出明確日期：2026 年 9 月 15 日。新預設會先套用到新客戶，也會套用到既有帳號新增的網站。\u003C\u002Fp>\u003Cp>免費帳號同樣會被納入，除非使用者在期限前退出。這代表網站管理者不能只把它當成背景新聞，而是要把設定檢查排進維運流程。\u003C\u002Fp>\u003Cul>\u003Cli>適用於新 Cloudflare 客戶\u003C\u002Fli>\u003Cli>適用於既有帳號新增網站\u003C\u002Fli>\u003Cli>免費帳號也包含在內\u003C\u002Fli>\u003Cli>關鍵日期：2026\u002F9\u002F15\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>3. Pay Per Use 取代 Pay Per Crawl\u003C\u002Fh2>\u003Cp>Cloudflare 也在重做它的收費模型。舊版 \u003Ca href=\"https:\u002F\u002Fwww.cloudflare.com\u002F\">Pay Per Crawl\u003C\u002Fa> 是在 2025 年推出，概念是讓 AI 爬蟲先付費，才可以抓取內容。\u003C\u002Fp>\n\u003Cfigure class=\"my-6\">\u003Cimg src=\"https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1783069375185-4u5f.png\" alt=\"Cloudflare 新爬蟲規則把控制權交回出版商\" class=\"rounded-xl w-full\" loading=\"lazy\" \u002F>\u003C\u002Ffigure>\n\u003Cp>新版改名為 Pay Per Use，計費點也往後移：不是內容被抓取時付費，而是當網站內容真的出現在聊天機器人的回答裡才計費。這把焦點從「能不能碰」改成「有沒有實際再利用」。\u003C\u002Fp>\u003Ccode>舊模式：按抓取付費\u003Cbr>新模式：內容出現在 AI 回答時才付費\u003C\u002Fcode>\u003Ch2>4. 目前先從兩個合作方開始\u003C\u002Fh2>\u003Cp>Cloudflare 目前點名的合作方只有兩家：\u003Ca href=\"https:\u002F\u002Fceramic.ai\u002F\">Ceramic.AI\u003C\u002Fa> 和 \u003Ca href=\"https:\u002F\u002Fyou.com\u002F\">You.com\u003C\u002Fa>。名單不長，但方\u003Ca href=\"\u002Fnews\u002Fmicrosoft-2point5b-ai-implementation-unit-enterprise-zh\">向很清楚\u003C\u002Fa>，這不是單純的封鎖\u003Ca href=\"\u002Fnews\u002Fprogram-as-weights-fuzzy-functions-zh\">工具\u003C\u002Fa>，而是要做出可交易的授權機制。\u003C\u002Fp>\u003Cp>這種起步方式也透露出現實限制：要讓更多 AI 公司接受這套規則，前提是出版商願意開放，而 AI 公司也願意把使用條件講清楚。短期內，它比較像是制度雛形，不是完整市場。\u003C\u002Fp>\u003Cul>\u003Cli>已公布合作方：Ceramic.AI\u003C\u002Fli>\u003Cli>已公布合作方：You.com\u003C\u002Fli>\u003Cli>目標：讓 AI 使用更透明\u003C\u002Fli>\u003Cli>目標：建立出版商內容的商業條件\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>5. Google 其實是最難迴避的對象\u003C\u002Fh2>\u003Cp>雖然 Cloudflare 沒有直接點名，但這套規則很明顯也在對準 \u003Ca href=\"https:\u002F\u002Fwww.google.com\u002F\">Google\u003C\u002Fa>。公告提到，最大搜尋引擎掌握的資訊量約是領先 AI 公司的一倍，因為網站很難在保持可搜尋的同時，不把資料一起送進 AI 系統。\u003C\u002Fp>\u003Cp>問題在於，Googlebot 不只做搜尋索引，也會支援 \u003Ca href=\"\u002Ftag\u002Fgemini\">Gemini\u003C\u002Fa> 訓練與 AI Overviews、AI Mode 等功能。\u003Ca href=\"\u002Ftag\u002Fgoogle\">Google\u003C\u002Fa> 雖然提供 Google-Extended 讓網站可選擇不參與模型訓練，但出版商仍缺少一個清楚的分流方式，能同時保留 AI 搜尋又不被拿去訓練。\u003C\u002Fp>\u003Cul>\u003Cli>Googlebot 同時影響搜尋與 AI 功能\u003C\u002Fli>\u003Cli>Google-Extended 是獨立的 opt-in 爬蟲\u003C\u002Fli>\u003Cli>出版商仍缺少完整的搜尋與 AI 分離方案\u003C\u002Fli>\u003Cli>Cloudflare 想把這兩件事拆開\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>哪種適合你\u003C\u002Fh2>\u003Cp>如果你經營的是有廣告的網站，而且想先把 AI 抓取的預設門檻拉高，Cloudflare 這套新規最適合。它給的是更強的起始設定，外加一個可以談條件的收費選項。\u003C\u002Fp>\u003Cp>如果你是 AI 公司，訊號也很直接：混合用途爬蟲會越來越難說服出版商接受。接下來更吃香的做法，是把搜尋、訓練、代理使用分開，並且讓這個分工對站方一眼可見。\u003C\u002Fp>","4 個重點看懂 Cloudflare 新爬蟲政策：2026\u002F9\u002F15 起預設封鎖訓練與代理使用，並把付費模式改成內容出現在 AI 回答時才計費。","www.engadget.com","https:\u002F\u002Fwww.engadget.com\u002F2207360\u002Fcloudflare-will-filter-out-web-crawlers-that-serve-ai-companies\u002F",null,"https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1783069375737-5ecj.png","industry","zh","423c0239-6cff-4206-9bbb-3db02da0c622",[17,18,19,20,21,22,23],"Cloudflare","crawler policy","AI training","publisher control","Pay Per Use","Googlebot","web crawling",[25,26,27],"2026\u002F9\u002F15 起，Cloudflare 預設會更偏向封鎖 AI 訓練與代理使用。","Pay Per Use 把計費點從抓取改成內容出現在 AI 回答時。","對有廣告的出版商來說，這是把控制權往站方拉回的一次明顯轉向。",0,"2026-07-03T09:02:26.881937+00:00","2026-07-03T09:02:26.867+00:00","f2c5fdb9-8e47-498a-ad3d-1e7ab235a0c4",{"tags":33,"relatedLang":36,"relatedPosts":40},[34],{"name":17,"slug":35},"cloudflare",{"id":15,"slug":37,"title":38,"language":39},"cloudflares-new-crawler-rules-shift-power-en","Cloudflare’s new crawler rules shift power to publishers","en",[41,47,53,59,65,71],{"id":42,"slug":43,"title":44,"cover_image":45,"image_url":45,"created_at":46,"category":13},"4217d41e-9694-4a49-9520-2f5d4b009496","meta-ai-hardware-wall-street-compute-demand-zh","Meta一句話震盪算力股，華爾街仍看多推理需求","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1783081971603-7vr0.png","2026-07-03T12:32:21.726295+00:00",{"id":48,"slug":49,"title":50,"cover_image":51,"image_url":51,"created_at":52,"category":13},"1929494a-10c5-4f49-9c66-8dd2c31dd147","cloudflare-september-2026-crawl-defaults-zh","Cloudflare 定 2026\u002F9\u002F15 爬蟲預設","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1783071174426-n93w.png","2026-07-03T09:32:29.213748+00:00",{"id":54,"slug":55,"title":56,"cover_image":57,"image_url":57,"created_at":58,"category":13},"59ad1289-bc25-4c45-9ce9-42a8400d14b6","midjourney-body-scan-spa-ultrasonic-ct-zh","Midjourney 想做身體掃描水療館","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1783067584908-k4ii.png","2026-07-03T08:32:41.595328+00:00",{"id":60,"slug":61,"title":62,"cover_image":63,"image_url":63,"created_at":64,"category":13},"20b60b2a-af88-438e-abdc-6df4d28941a0","midjourney-force-hollywood-ai-cards-table-zh","Midjourney 有權逼好萊塢把 AI 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交付做成生意","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1783044169507-0bkr.png","2026-07-03T02:02:23.586521+00:00",[78,83,88,93,98,103,108,113,118,123],{"id":79,"slug":80,"title":81,"created_at":82},"ee073da7-28b3-4752-a319-5a501459fb87","ai-in-2026-what-actually-matters-now-zh","2026 AI 真正重要的事","2026-03-26T07:09:12.008134+00:00",{"id":84,"slug":85,"title":86,"created_at":87},"83bd1795-8548-44c9-9a7e-de50a0923f71","trump-ai-framework-power-speech-state-preemption-zh","川普 AI 框架瞄準電力、言論與州權","2026-03-26T07:12:18.695466+00:00",{"id":89,"slug":90,"title":91,"created_at":92},"ea6be18b-c903-4e54-97b7-5f7447a612e0","nvidia-gtc-2026-big-ai-announcements-zh","NVIDIA GTC 2026 重點拆解","2026-03-26T07:14:26.62638+00:00",{"id":94,"slug":95,"title":96,"created_at":97},"4bcec76f-4c36-4daa-909f-54cd702f7c93","claude-users-spreading-out-and-getting-better-zh","Claude 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