[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"article-openai-cuts-gpt-56-prices-ai-bills-zh":3,"article-related-openai-cuts-gpt-56-prices-ai-bills-zh":31,"series-model-release-39170c12-7e99-4fb8-aebc-d4f155953b6f":78},{"id":4,"slug":5,"title":6,"content":7,"summary":8,"source":9,"source_url":10,"author":11,"image_url":12,"cover_image":12,"category":13,"language":14,"translated_content":11,"related_article_id":15,"keywords":16,"key_takeaways":24,"views":28,"created_at":29,"published_at":30,"topic_cluster_id":11},"39170c12-7e99-4fb8-aebc-d4f155953b6f","openai-cuts-gpt-56-prices-ai-bills-zh","OpenAI 降價 GPT-5.6，AI 成本戰升溫","\u003Cp data-speakable=\"summary\">\u003Ca href=\"\u002Ftag\u002Fopenai\">OpenAI\u003C\u002Fa> 針對 GPT-5.6 Luna 和 Terra 大幅降價，代表 AI \u003Ca href=\"\u002Fnews\u002Fbuild-small-language-model-deepmind-zh\">模型\u003C\u002Fa>價格競爭正在變得更直接。\u003C\u002Fp>\u003Cp>OpenAI 這次把兩個新模型的價格最多砍掉 80%。時間點很直白，AI 供應商開始拼每個 Token 的成本。對企業來說，這種改價比發一篇宣傳文更有感。\u003C\u002Fp>\u003Cp>7 月 30 日，\u003Ca href=\"https:\u002F\u002Fopenai.com\" target=\"_blank\" rel=\"noopener\">OpenAI\u003C\u002Fa> 執行長 \u003Ca href=\"\u002Ftag\u002Fsam-altman\">Sam Altman\u003C\u002Fa> 公布 \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fgpt-5-6\" target=\"_blank\" rel=\"noopener\">GPT-5.6 Luna\u003C\u002Fa> 與 \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fgpt-5-6\" target=\"_blank\" rel=\"noopener\">GPT-5.6 Terra\u003C\u002Fa> 的新價格。它也在 API 裡加了更快的 \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Findex\u002Fgpt-5-6\" target=\"_blank\" rel=\"noopener\">GPT-5.6 Sol\u003C\u002Fa> 模式。這不是小修小補，而是直接改變採購算式。\u003C\u002Fp>\u003Cp>如果你有在看 \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Fcodex\" target=\"_blank\" rel=\"noopener\">Codex\u003C\u002Fa> 或 \u003Ca href=\"https:\u002F\u002Fopenai.com\u002Fchatgpt\" target=\"_blank\" rel=\"noopener\">ChatGPT Work\u003C\u002Fa> 的帳單，就知道差別有多現實。模型好不好是一件事，帳單能不能活下來又是另一件事。\u003C\u002Fp>\u003Ctable>\u003Cthead>\u003Ctr>\u003Cth>模型\u003C\u002Fth>\u003Cth>舊價格\u003C\u002Fth>\u003Cth>新價格\u003C\u002Fth>\u003Cth>變化\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\u003Ctbody>\u003Ctr>\u003Ctd>GPT-5.6 Luna\u003C\u002Ftd>\u003Ctd>未公開\u003C\u002Ftd>\u003Ctd>每百萬 input tokens $0.20 \u002F output tokens $1.20\u003C\u002Ftd>\u003Ctd>降 80%\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>GPT-5.6 Terra\u003C\u002Ftd>\u003Ctd>未公開\u003C\u002Ftd>\u003Ctd>每百萬 input tokens $2 \u002F output tokens $12\u003C\u002Ftd>\u003Ctd>降 20%\u003C\u002Ftd>\u003C\u002Ftr>\u003Ctr>\u003Ctd>GPT-5.6 Sol Fast mode\u003C\u002Ftd>\u003Ctd>標準模式\u003C\u002Ftd>\u003Ctd>速度最高 2.5 倍，價格 2 倍\u003C\u002Ftd>\u003Ctd>新增 API 選項\u003C\u002Ftd>\u003C\u002Ftr>\u003C\u002Ftbody>\u003C\u002Ftable>\u003Ch2>OpenAI 現在賣的是成本效率\u003C\u002Fh2>\u003Cp>Altman 在 X 上說，OpenAI 想提供「每個層級都最好的價格與智慧比」。這句話很商業，但意思很清楚。市場不再只看模型分數，也開始看每次呼叫值不值。\u003C\u002Fp>\n\u003Cfigure class=\"my-6\">\u003Cimg src=\"https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785542570368-7qsi.png\" alt=\"OpenAI 降價 GPT-5.6，AI 成本戰升溫\" class=\"rounded-xl w-full\" loading=\"lazy\" \u002F>\u003C\u002Ffigure>\n\u003Cp>OpenAI 表示，Luna 便宜了 80%，Terra 便宜了 20%。這些折扣也會反映到付費訂閱，包含 \u003Ca href=\"\u002Ftag\u002Fcodex\">Codex\u003C\u002Fa> 和 \u003Ca href=\"\u002Ftag\u002Fchatgpt\">ChatGPT\u003C\u002Fa> Work。也就是說，優惠不只留在 API 客戶身上。\u003C\u002Fp>\u003Cp>對做產品的人來說，這種變化很直接。原本算不過去的功能，現在可能可以上線。原本一個月燒掉 10 萬元的流程，可能會掉到 2 萬元以下。這種差距，會直接影響產品路線。\u003C\u002Fp>\u003Cul>\u003Cli>Luna：每百萬 input tokens $0.20，output tokens $1.20\u003C\u002Fli>\u003Cli>Terra：每百萬 input tokens $2，output tokens $12\u003C\u002Fli>\u003Cli>Sol Fast mode：速度最高 2.5 倍，價格 2 倍\u003C\u002Fli>\u003Cli>折扣會套用到 Codex 與 ChatGPT Work 付費方案\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>Token 成本已經成了採購焦點\u003C\u002Fh2>\u003Cp>EMARKETER 資深分析師 Jacob Bourne 對 \u003Ca href=\"https:\u002F\u002Fwww.businessinsider.com\" target=\"_blank\" rel=\"noopener\">Business Insider\u003C\u002Fa> 說，tokenmaxxing 的時代結束了。這句話很酸，但很貼切。企業現在知道，AI 很容易把預算燒光，卻不一定換回對應價值。\u003C\u002Fp>\u003Cblockquote>“Enterprises have figured out how easy it is to burn tokens without getting value back, and they're pushing back on those increasing AI bills.” — Jacob Bourne, EMARKETER senior analyst\u003C\u002Fblockquote>\u003Cp>這股壓力正在整個市場擴散。買 AI 的公司不只看能力，也看預算是否可控。若每次 API 呼叫都像在抽獎，採購單一定會卡住。\u003C\u002Fp>\u003Cp>所以價格戰才會變得重要。只要最強模型一直貴到離譜，客戶就會拆工作流，讓不同供應商分工。最貴的模型只處理最難的任務，其他工作交給便宜方案。\u003C\u002Fp>\u003Ch2>效率比參數更能說服客戶\u003C\u002Fh2>\u003Cp>OpenAI 表示，這次降價來自模型本身、推理系統，以及 agentic harness 的改善。白話一點，就是它把算力用得更省，輸出的有效 Token 更多。\u003C\u002Fp>\n\u003Cfigure class=\"my-6\">\u003Cimg src=\"https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785542571432-eun5.png\" alt=\"OpenAI 降價 GPT-5.6，AI 成本戰升溫\" class=\"rounded-xl w-full\" loading=\"lazy\" \u002F>\u003C\u002Ffigure>\n\u003Cp>公司還提到，更好的 routing 可以讓硬體維持高利用率，優化後的 production software 讓 token 生成更有效率，context 管理也更聰明。這代表成本下降不是單點結果，而是整套系統一起改。\u003C\u002Fp>\u003Cp>\u003Ca href=\"\u002Ftag\u002Fmicrosoft\">Microsoft\u003C\u002Fa> 執行長 \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\" target=\"_blank\" rel=\"noopener\">Satya Nadella\u003C\u002Fa> 也講過類似方向。他在財報電話會議提到 \u003Ca href=\"https:\u002F\u002Fwww.microsoft.com\u002Fen-us\u002Fai\" target=\"_blank\" rel=\"noopener\">MAI-Thinking-1\u003C\u002Fa> 時，強調成本效率是核心。\u003C\u002Fp>\u003Cp>他說：“We are building a new model system where the harness, context, memory, and action space are separate from any one model family, thereby moving the frontier on the cost to outcome curve.” 這句話很長，但意思不難懂。模型本體之外的框架，現在跟模型本身一樣重要。\u003C\u002Fp>\u003Cul>\u003Cli>5.6 系列大約在 3 週前推出\u003C\u002Fli>\u003Cli>Sol 沒有一起降價\u003C\u002Fli>\u003Cli>OpenAI 在 5.6 上線前，曾依美國政府要求暫停更大範圍推進\u003C\u002Fli>\u003Cli>\u003Ca href=\"https:\u002F\u002Fwww.moonshot.ai\" target=\"_blank\" rel=\"noopener\">Moonshot AI\u003C\u002Fa> 的開源權重 \u003Ca href=\"https:\u002F\u002Fwww.moonshot.ai\" target=\"_blank\" rel=\"noopener\">Kimi K3\u003C\u002Fa> 也在壓低市場價格\u003C\u002Fli>\u003C\u002Ful>\u003Ch2>買方開始有更多談判空間\u003C\u002Fh2>\u003Cp>\u003Ca href=\"https:\u002F\u002Fwww.gartner.com\" target=\"_blank\" rel=\"noopener\">Gartner\u003C\u002Fa> 的 distinguished vice president analyst Arun Chandrasekaran 對 Business Insider 表示，這波降價讓買方有更多空間跟 frontier labs 談條件。他也提到，過去價格和商務條款很難改。\u003C\u002Fp>\u003Cp>這對企業採購很重要。以前大家常把模型價格當成固定事實，現在 OpenAI 先動手，其他家就得跟進。你可以降價，也可以給更好的 enterprise terms，或者\u003Ca href=\"\u002Fnews\u002Fvibe-island-changelog-right-product-bets-zh\">證明\u003C\u002Fa>你省下的是別的成本。\u003C\u002Fp>\u003Cp>競爭壓力也不是單點來的。\u003Ca href=\"https:\u002F\u002Fwww.anthropic.com\" target=\"_blank\" rel=\"noopener\">Anthropic\u003C\u002Fa> 在訂閱與用量計費之間找平衡，\u003Ca href=\"https:\u002F\u002Fcloud.google.com\u002Fai\" target=\"_blank\" rel=\"noopener\">Google AI\u003C\u002Fa> 則一直主打效率。OpenAI 現在等於直接告訴市場，經濟性也是產品的一部分。\u003C\u002Fp>\u003Cp>另外，OpenAI 已經秘密申請 IPO。這件事讓價格戰更敏感。公開市場投資人會盯著毛利、基礎設施支出，還有營收能不能追上算力開銷。\u003C\u002Fp>\u003Ch2>這波改價會改變採購習慣\u003C\u002Fh2>\u003Cp>OpenAI 這次的訊號很明確。模型好用還不夠，還要便宜。對企業來說，真正的問題變成每個 Token 能換回多少工作成果。\u003C\u002Fp>\u003Cp>我覺得接下來最值得看的是，其他供應商會不會跟著調價。如果會，AI 採購就會更像雲端採購。每一筆 Token 都會被拿來算 ROI，而不是只看模型榜單。\u003C\u002Fp>\u003Cp>如果你是產品或\u003Ca href=\"\u002Fnews\u002Falphafold-breakup-turns-science-into-gemini-work-zh\">工程\u003C\u002Fa>團隊，現在該做的事很簡單。把 AI 功能拆成幾個工作流，重新算一次單位成本。誰最貴、誰最慢、誰最浪費 Token，答案很快就會跑出來。\u003C\u002Fp>","OpenAI 對 GPT-5.6 Luna 與 Terra 大砍價格，最高降幅達 80%。這代表 AI 供應商開始把成本效率放到第一線，企業採購也會更在意每個 Token 的實際產出。","www.businessinsider.com","https:\u002F\u002Fwww.businessinsider.com\u002Fopenai-price-cuts-gpt-terra-luna-2026-7",null,"https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785542570368-7qsi.png","model-release","zh","b3fd7185-d626-4e48-ae4d-d38170255e54",[17,18,19,20,21,22,23],"OpenAI","GPT-5.6","AI pricing","Token 成本","API","企業採購","人工智慧",[25,26,27],"OpenAI 對 GPT-5.6 Luna 與 Terra 降價，最高幅度達 80%。","這波調價把焦點從模型能力拉到每個 Token 的成本效率。","企業採購會更在意 ROI，其他 AI 供應商也得跟著調整價格或商務條件。",1,"2026-08-01T00:02:27.913994+00:00","2026-08-01T00:02:27.905+00:00",{"tags":32,"relatedLang":37,"relatedPosts":41},[33,35],{"name":17,"slug":34},"openai",{"name":21,"slug":36},"api",{"id":15,"slug":38,"title":39,"language":40},"openai-cuts-gpt-56-prices-ai-bills-en","OpenAI Cuts GPT-5.6 Prices as AI Bills Climb","en",[42,48,54,60,66,72],{"id":43,"slug":44,"title":45,"cover_image":46,"image_url":46,"created_at":47,"category":13},"5c2585a3-075b-460e-a94c-8074cef9fd5c","opus-5-anthropic-pricing-declaration-zh","Opus 5 不是便宜替代品，而是 Anthropic 的定价宣言","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785499377637-rvq1.png","2026-07-31T12:02:29.120933+00:00",{"id":49,"slug":50,"title":51,"cover_image":52,"image_url":52,"created_at":53,"category":13},"7f3ab4f9-0379-43be-bec5-cfcecadb2c16","openai-free-gpt56-access-scientists-zh","OpenAI免費開放GPT-5.6給科學家","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785434587853-kd60.png","2026-07-30T18:02:38.330087+00:00",{"id":55,"slug":56,"title":57,"cover_image":58,"image_url":58,"created_at":59,"category":13},"1b42790d-8acd-4eba-822d-0e389f6ecca6","google-gemini-3-6-flash-pro-missing-zh","谷歌先推 Gemini 3.6 Flash，Pro 仍缺席","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785144807813-mfup.png","2026-07-27T09:32:52.865424+00:00",{"id":61,"slug":62,"title":63,"cover_image":64,"image_url":64,"created_at":65,"category":13},"b2c2e5ae-86cb-42c9-8fb2-88433cfd908e","kimi-k3-forces-silicon-valley-to-pick-sides-zh","Kimi K3 逼矽谷選邊站","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785139414565-q4vu.png","2026-07-27T08:03:09.48247+00:00",{"id":67,"slug":68,"title":69,"cover_image":70,"image_url":70,"created_at":71,"category":13},"4fce0081-1ca3-44a1-91a7-1756615c769e","opus-5-fewer-refusals-ship-faster-zh","Opus 5 讓你少碰拒答","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1785045786200-pciu.png","2026-07-26T06:02:43.075148+00:00",{"id":73,"slug":74,"title":75,"cover_image":76,"image_url":76,"created_at":77,"category":13},"74cd6162-e59b-45f1-9fb0-d315b14b1da7","claude-opus-5-undercuts-fable-5-price-zh","Claude Opus 5 以更低價格搶企業單","https:\u002F\u002Fxxdpdyhzhpamafnrdkyq.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fcovers\u002Finline-1784982778740-4mwu.png","2026-07-25T12:32:32.937725+00:00",[79,84,89,94,99,104,109,114,119,124],{"id":80,"slug":81,"title":82,"created_at":83},"58b64033-7eb6-49b9-9aab-01cf8ae1b2f2","nvidia-rubin-six-chips-one-ai-supercomputer-zh","NVIDIA Rubin 把六顆晶片塞進 AI 機櫃","2026-03-26T07:18:45.861277+00:00",{"id":85,"slug":86,"title":87,"created_at":88},"0dcc2c61-c2a6-480d-adb8-dd225fc68914","march-2026-ai-model-news-what-mattered-zh","2026 年 3 月 AI 模型新聞重點","2026-03-26T07:32:08.386348+00:00",{"id":90,"slug":91,"title":92,"created_at":93},"214ab08b-5ce5-4b5c-8b72-47619d8675dd","why-small-models-are-winning-on-device-ai-zh","小模型為何吃下裝置端 AI","2026-03-26T07:36:30.488966+00:00",{"id":95,"slug":96,"title":97,"created_at":98},"785624b2-0355-4b82-adc3-de5e45eecd88","midjourney-v8-faster-images-higher-costs-zh","Midjourney V8 變快了，也變貴了","2026-03-26T07:52:03.562971+00:00",{"id":100,"slug":101,"title":102,"created_at":103},"9e1044b4-946d-47fe-9e2a-c2ee032e1164","xiaomi-mimo-v2-pro-1t-moe-agents-zh","小米 MiMo-V2-Pro 登場：1T MoE 模型","2026-03-28T03:06:19.002353+00:00",{"id":105,"slug":106,"title":107,"created_at":108},"c4b6186f-bd84-4598-997e-c6e31d543c0d","cursor-composer-2-agentic-coding-model-zh","Cursor Composer 2 走向代理式寫碼","2026-03-28T03:13:06.422716+00:00",{"id":110,"slug":111,"title":112,"created_at":113},"e112e76f-ec3b-408f-810e-e93ae21a888a","apple-siri-gemini-distilled-models-zh","Apple Siri 牽手 Gemini 的真相","2026-03-29T04:52:57.886544+00:00",{"id":115,"slug":116,"title":117,"created_at":118},"c679b51f-194a-463b-87fc-7695256ff752","mimo-v2-pro-vs-omni-vs-flash-2026-zh","MiMo V2 Pro、Omni、Flash 怎麼選","2026-04-02T01:18:43.576128+00:00",{"id":120,"slug":121,"title":122,"created_at":123},"3b988fd7-6749-4f01-ba25-c0ad7486dc31","z-ai-glm-5v-turbo-design2code-claude-zh","GLM-5V-Turbo 在 Design2Code 贏了…","2026-04-02T04:03:36.31741+00:00",{"id":125,"slug":126,"title":127,"created_at":128},"975a7aef-030e-41a6-9401-1c6a342be68e","april-2026-ai-model-releases-zh","2026年4月 AI 模型更新追蹤","2026-04-02T08:45:33.308563+00:00"]