BYDFi Brings Crypto Trading Pitch to Lima

BYDFi joined Peru Blockchain Conference 2026 in Lima to court LATAM crypto users and builders.

BYDFi showed up in Lima on July 10-11 for Peru Blockchain Conference 2026, a two-day event at the JW Marriott Larcomar in Miraflores. The conference drew more than 4,000 attendees, 100+ speakers, and 50+ sponsors, giving the exchange a crowded stage to talk about trading, trust, and the LATAM market.

The sponsorship story matters because this was not a tiny meetup or a niche developer roundtable. It was a broad crypto and fintech gathering with panels on digital assets, Web3, trading, artificial intelligence, regulation, asset management, and financial education, which is exactly the mix that tends to shape how users judge exchanges in emerging markets.

Why Peru mattered for BYDFi

Peru is a smart place for a crypto exchange to spend time if it wants more than passive brand awareness. The country sits inside a Latin American market where users are often price-sensitive, regulation is still evolving, and trust matters as much as product features.

That makes a conference like this useful in a very practical way. BYDFi could hear what traders, founders, and community members want from an exchange before they ever become customers. It could also see which topics actually pull attention on the floor: access to markets, execution quality, education, and the line between crypto-native tools and traditional finance.

The company said the event helped it connect with traders, builders, partners, and users. That sounds generic at first, but the setting gives it weight. A booth at a major regional conference is one of the few places where a platform can watch people react in real time to the product, the brand, and the pitch.

• Peru Blockchain Conference 2026 was the 5th edition of the event.
• The venue was the JW Marriott Larcomar in Miraflores, Lima.
• The program mixed crypto, fintech, AI, and regulation in one schedule.
• BYDFi used the event to talk about both crypto trading and TradFi access.

What BYDFi was selling beyond a booth

BYDFi’s booth was more than a place to hand out branded merch. The company used it to show how it thinks about trading experience, market access, and user education. That matters because exchanges in 2026 are judged on more than fees and token listings.

People want to know whether a platform is easy to use, whether it handles risk well, and whether it feels credible when markets get messy. BYDFi’s message in Lima leaned into that reality with its annual theme, Built for Reliability, which is a cleaner pitch than the usual hype-heavy exchange marketing.

The company also leaned on its football tie-in. BYDFi handed out T-shirts and caps inspired by its partnership with Newcastle United, which likely did two jobs at once: it pulled people to the booth and made the brand feel more familiar to attendees who may not follow crypto exchange news closely.

“Peru Blockchain Conference brought together important discussions around education, access, regulation, and real user participation. For BYDFi, the priority is to listen closely, build responsibly, and keep improving a trading experience users can trust over time.” — Michael Hung, Co-Founder & CEO of BYDFi

That quote is useful because it tells you what BYDFi wanted the event to mean. The company is not pitching itself as a flashy newcomer. It is pitching itself as a platform that wants to sound steady, useful, and present in the room when the market talks about rules and adoption.

The numbers behind the pitch

BYDFi’s own scale helps explain why it would spend time at a regional conference like this. The company says it was founded in 2020 and now serves over 1,000,000 users across 190+ countries and regions. Those are the kinds of numbers that make conference sponsorship worth the cost, because they frame the brand as global rather than local.

It also matters that BYDFi has positioned itself outside the usual crypto-only bubble. The company says it is listed by Forbes Advisor Canada among the best crypto exchanges in Canada for 2026, and it is Newcastle United’s Exclusive Official Crypto Exchange Partner. Those references are part credibility signal, part marketing, but they help explain why the Lima appearance was aimed at a broader audience than just traders.

• Founded: 2020
• Users: 1,000,000+
• Countries and regions served: 190+
• Conference scale: 4,000+ attendees and 100+ speakers

There is also a regional angle here that should not be ignored. LATAM crypto users often care about access, local relevance, and whether a platform can survive regulatory pressure. A conference with sessions on Peru and LATAM regulation gives an exchange a chance to show it understands that reality instead of dropping in with a one-size-fits-all pitch.

What this says about LATAM crypto marketing

Events like Peru Blockchain Conference are becoming the place where exchanges test their story before they scale deeper into a region. The old model was simple: buy ads, list coins, hope users come. That is harder now, especially in markets where users ask sharper questions about custody, execution, and compliance.

BYDFi’s Lima play suggests a more old-fashioned but effective approach: show up, talk to people, and make the brand feel human. That is why the booth traffic, the football merch, and the CEO quote all matter together. Each piece reinforces the same message that the platform wants to be seen as stable, accessible, and worth taking seriously.

If BYDFi keeps spending time in LATAM, the next thing to watch is whether it turns conference visibility into local partnerships, education campaigns, or product changes aimed at Spanish-speaking users. If it does, this Lima appearance will look less like a sponsorship and more like an early step in a regional expansion plan.

For now, the signal is simple: BYDFi is betting that in Latin America, trust is built in person before it is built on a screen.