Marketing Skills packs SEO workflows into reusable agent prompts

This repo gives AI agents 160+ marketing skills for better SEO, content, ads, and page output.

If you want AI output that sounds like it knows your product, this GitHub repo gives you a practical way to do it. The library includes 160+ open-source skills and a workflow that starts with project context, then routes requests to the right marketing playbook.

Item	Scope	Best for
SEO skills	Technical, on-page, content, off-page	Search-led growth
Content skills	Copywriting, video, visual, translation	Editorial production
Paid ads skills	Strategy plus 12 platforms	Campaign setup
Page skills	40+ page types	Site and landing pages
Channel skills	Affiliate, email, influencer, referral, PR	Distribution planning

1. SEO skills that map work to search intent

The SEO set is the core of the repo. It splits work into technical SEO, on-page SEO, content, and off-page tasks, so an agent can move from crawlability to titles to links without guessing what comes next.

That structure matters because the repo is not just a pile of prompts. It gives you specific skills for robots.txt, sitemaps, canonical tags, keyword research, content strategy, link building, and similar jobs that usually get mixed together in generic AI output.

• Technical: robots.txt, XML sitemap, canonical tag, indexing, crawlability
• On-page: title tag, meta description, schema markup, headings
• Content: keyword research, competitor research, E-E-A-T signals

2. Content skills for production, not brainstorming

The content category goes beyond blog ideas. It includes copywriting, video, visual, and translation skills, which makes it useful when one brief needs many formats and not just a single article draft.

For teams shipping pages fast, that means the agent can generate assets that fit the job: product copy, explainers, social snippets, or localized versions. The repo also pairs content work with project context, so the output can reflect your audience, brand voice, and offer instead of sounding like a template.

• Copywriting for landing pages, marketing pages, and support copy
• Video and visual skills for multimedia assets
• Translation for multilingual publishing

3. Page generators for 40+ common site types

If you need a page fast, the page skills are one of the strongest parts of the repo. It covers 40+ page types across brand, content, marketing, legal, and utility pages, so the agent can draft a page with the right structure instead of inventing one from scratch.

This is especially useful for product sites and indie projects where the same team needs homepage copy, pricing pages, FAQs, feature pages, legal pages, and utility pages. The repo also includes component-level skills for nav, breadcrumb, footer, hero, CTA, logo, and testimonials.

Examples: homepage-generator pricing-page-generator landing-page-generator faq-page-generator howto-section-generator

4. Paid ads and channel skills for distribution

The repo also covers acquisition outside organic search. Paid ads skills include strategy plus 12 platforms, while channel skills span affiliate, email, influencer, referral, directories, and PR.

That mix helps when the problem is not just making content, but deciding where it should go. A marketing agent can use these skills to build campaign plans, adapt copy for a platform, or map a launch across channels like X, Reddit, LinkedIn, TikTok, YouTube, Medium, and GitHub.

• Paid ads: Google, Meta, LinkedIn, TikTok, and more
• Channels: affiliate, email, influencer, referral, directories, PR
• Platforms: X, Reddit, LinkedIn, TikTok, YouTube, Medium, GitHub

5. Project context and install paths that reduce generic output

The repo’s most practical idea is also the simplest: add project context, then let the agent use the right skill. The README points to a project-context.md file for product, audience, brand, and keywords, and says skills read it automatically.

It also fits several environments: Cursor, Claude Code, OpenClaw, Lovable, v0, Bolt, and even ChatGPT or Claude Web if you paste the markdown. Installation options include native skill folders, copying into a project, cloning, or using the CLI.

• Skill directories: .agents/skills/, .cursor/skills/, .claude/skills/, ~/.cursor/skills/
• CLI install: npx skills add kostja94/marketing-skills --skill robots-txt title-tag meta-description
• Selective use: install only the skills you need for the task

What to pick

If you want search-first output, start with the SEO skills and project context. If your work is page-heavy, the page generators will save the most time. If distribution is the bottleneck, use the paid ads and channel skills to shape the launch plan.

For most teams, the best setup is a small bundle of 2 to 3 skills per task, plus a filled-in project-context.md file. That combination is what turns the repo from a directory of markdown into a repeatable marketing workflow.